Digital Marketing Couse
Course Overview:
The core idea is to learn what is Digital Media and how to tap into your target audience using all social and digital mediums. Over the past decade, digital media has emerged as the fastest-growing medium when it comes to marketing so that students will learn all terms and techniques used in the digital world. CPM, CPC, CPL, CPF, CPR etc. In addition to the above, we will focus on online advertising techniques wrt all social platforms (Facebook, Twitter, YouTube, Google, TikTok etc.).
Learning Outcomes:
Facebook campaigns
YouTube campaigns + SEM
3rd party campaigns + tracking
Influence marketing
DMP + DSP
Google certification (basic level)
Please note, participants will be required to bring their laptops for the course.
What you will learn
After completing this course, a trainee will be able to:
- Understand the importance of Communication in Digital Marketing
- Develop Digital Marketing Strategy
- Understand the Basics of Content and its significance in Digital Marketing
- Do Social Media Marketing on platform like Facebook, Instagram, Twitter, LinkedIn, and YouTube
- Do Search Engine Marketing using Google Ads
- Do Email Marketing on MailChimp
- Understand the Importance of Analytics in Digital Marketing and how to analyze data
- Find Digital Marketing related jobs
Send a Message
Find the right program for you.
Talk to our student admission advisor to discuss program scope and career opportunities in your chosen program.
For Advice
Visit campus between (9am – 6pm) Mon – Sat